Last Tuesday’s Wall Street Journal Paygrade column profiled the career of blogging. Here’s what they said about the pay and hours:
THE PAY: Most self-employed bloggers take in between $2,000 and $10,000 a month from ad sales, says Henry Copeland, founder of BlogAds.com, a Web advertising concern based in Carrboro, N.C. The few that have huge audiences make significantly more, he adds. During election time, for example, a political blogger can bring in $20,000 to $30,000 a month, says Ken Layne, West Coast bureau chief for Wonkette.com, a political gossip blog owned by Gawker Media. Some bloggers are employed by companies, but they are often part of the marketing department, and blogging is usually only a small part of their duties.
THE HOURS: Self-employed bloggers set their own schedules. Writers of breaking-news blogs say 40- to 60-hour workweeks are the norm. To scoop his competitors, Mario Lavandeira…
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